Simon Business

Simon Business is the alumni magazine of the Simon School of Business at the University of Rochester. It is distributed nationally and published twice each year. The magazine's content provides excellent opportunities for graphic design and typography—and also many opportunities to exploit financial and economic data in the creation of dramatic informational graphics.

Research data provided by the subject was turned into a three-dimensional infographic to show the severity of each state's pension problems, and also to illustrate the difference between traditional measurements (that understate the problem) and those based on a new set of benchmarks.
Illustration was created by combining an aerial landscape with a three-dimensional rendering of flying newspapers. The newspapers were modeled and rigged in Autodesk Maya.
Data provided by Pew Research and the Audit Bureau of Circulations was combined in a storytelling fashion to explain how—and why—print advertising revenues are falling and how readership is shifting to digital media.
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